SEO hub
A compact checklist for tool sites that want cleaner URLs, tighter internal links, and better discovery.
Built for a site with 1564+ tools, where one canonical page per intent matters.
Start with the pages search can trust.
What makes a tool site easier to discover.
Pick one canonical page per intent
Do not split the same search intent across near duplicate pages. Keep one clear target.
Match the query people actually type
Use the wording searchers use in titles, headings, and intro copy so the page feels direct.
Keep URLs short and readable
Clean slugs are easier to share, easier to remember, and easier for search to classify.
Link the supporting pages
Guides, tools, and related articles should point at the main page and back again.
Keep crawl paths obvious
robots.txt and sitemap entries should agree on what should be discovered and indexed.
Verify the live HTML after deploy
Do not trust local source alone. Check the public URL, canonical tag, and rendered copy.
Refresh the hub when the site changes
If a new guide or tool matters for search, add it to the hub so discovery stays connected.